The mountain gorilla of central Africa lives in troops led by a silverback, a dominant male gorilla who gets his nickname from the patch of silver fur on his back. Users of Silverback products dominate the slopes with their innovative, high-quality ski and snowboard equipment. The brand’s unusual personality comes through in its logo, a cartoon gorilla accompanied by offbeat typography. The branding was applied to a set of stationery and business cards, featuring the same minimal illustration style. The cards further express the brand’s sense of humor with the back side of the card, adorned with the gorilla’s backside.