Bryce Canyon National Park is a unique geological formation in southern Utah. The park is known for its bizarre-looking orange and pink rock spires, called hoodoos, as well as for its night sky. This new branding system updates the park’s identity with a theme of angular shapes and bright colors, inspired by the landscape. The logo shows one of the iconic hoodoos, with the shape of Utah on top, and the star both referencing the night sky and pointing out the location of the park. The branding system also includes wayfinding signs, a park map, and logos for two annual science festivals held in the park.